Why a sauna?

For millenia, saunas have been an integral part of life for Finnish and Scandinavian cultures. Saunas unite people, holding social and spiritual significance (Holownia 2020).

Beyond their social attributes, saunas improve peoples health. Notably, all cause mortality was reduced by 23% for those who used a sauna 2-3 times weekly (Sweat Tent 2022).

Market Analysis

Efficient use of materials. Biodegradable frame. Unique Aesthetic with minimal spatial profile

Gaps in frame allow for leaks. Lasts 15 years at most before needing significant repairs. Limited interior space detracts from user experience

Barrel sauna ($$)

Low cost. Portable. Repairable. Easy to clean. Spacious interior

Nylon body is produced from oil in an energy intensive process, leaches micro-plastics and does not biodegrade.

Sweat tent ($)

Spacious Interior. Majority cedar frame is sustainable

Lifespan of 25+ years. Lack of insulation reduces efficiency.

Plunge sauna ($$$)

Note: Sauna kits sold today lack long term durability, lasting an average of 15-25 years [Divine Saunas 2022]. With a high volume of materials needed for production, it is wasteful to have a product that lacks intuitive repair methods.

Persona

Age range of consumers 25 - 65 years

Age range of users 14 - 70 years

Hobbies

Excercising

Spending time with friends/family

Spending time outdoors

Challenges

Busy work schedule limits time for social life and hobbies

Goals

Adopting a healthier lifestyle

Reconnecting with nature

Spending more time with loved ones

How can we develop a sauna kit that has a longer lifespan through repairability and sustainable material choices, reducing carbon footprint and providing a greater value to consumers.